FORBES, January 2017
February is often accompanied by a dismal forecast of low temperatures, gray skies and snow. It's a perfect time of year to stay in, pour yourself a tumeric latte, shrug on your Goop-approved cashmere cardigan and get hygge. As we all know by now, "hygge" is the Danish term for coziness, a way of living that invites you to slow down and savor the simple pleasures. It's also the subject of several lifestyle books and a popular topic on Pinterest; searches for the term are up 285% as compared to this time last year.
The ultimate hyggelig skincare product is the balm. With full-bodied textures and soothing ingredients, they protect your skin against harsh winter winds and moisture-sapping indoor heat like nothing else. There is also something nostalgic about the category, traditional balms like Vaseline and Aquaphor are part of many of our earliest beauty memories. Incorporate one of the following into your routine for an instant dose of comfort.
Georgia Louise The Balm The beloved English facialist's Instagram account is a study in how to do hygge. Snaps of famous friends like Jill Kargman, Gucci Westman and Linda Evangelista giving each other treatments sit alongside a welcoming photo of a lit Byredo candle. Unsurprising that her often sold-out balm is a winner. She recommends mixing a bit with rosewater to create a gentle milky cleanser. It can also be used directly on skin as a powerful moisturizer.