OBSERVER, February 2017
Linda Evangelista, the supermodel of the ’90s, is probably best known for saying that she wouldn’t get out of bed for less than $10,000 a day. Now, in 2017, she seems to have lowered her price to $160. Well, to be honest, that’s the price of Erasa XEP-30, the skincare company that has hired her as an executive. And she’s willing to commute all the way to New Jersey for this anti-aging product, because she really believes in it.
Seriously, Evangelista has graduated from just being the face of a product to being hired as the Vice President and Creative Director of Erasa in November 2016. She really puts in work at the anti-aging company; this is not just another model striking a pose.
She was first introduced to the product by Marc, the husband of Georgia Louise, facialist to the stars. Marc does not have skin in the skincare game (pun intended), but the facialist’s financier husband gave Evangelista a bottle of Erasa in December 2015 and asked her to give it a try.
“I said yes with no intention [of trying it] because I get beauty products all the time and honestly you can’t try them all,” she admitted. On a lark, she added the product into her skincare regime and after three weeks, something was up with Evangelista’s skin: her pores were smaller and her skin just seemed brighter. She kept using the product, noticing that Erasa offered instant gratification by lifting, tightening and adding a slight glow. Evangelista kept using the product until she thought her bottle’s pump broke. In actuality, she had used up every last drop of concentrate.