HERE’S WHY YOUR LIP BALM ISN’T WORKING, ACCORDING TO EXPERTS

No matter how religiously you apply it, lip balm can be a fickle friend. Though we all know that licking dry lips makes them more chapped, not many realize that applying lip balm can be a problem in-and-of itself. A number of commonly used lip balm ingredients contribute to irritation, leading a vicious cycle of endless reapplication.