FEATURED IN: VOGUE – Georgia Louise

Skin icing – or facial cryotherapy – is one of the latest skincare trends flooding Instagram Reels and TikTok – and for good reason. Quite apart from the mesmerising effect of watching celebrities and facialists massage ice globes onto their faces, the action of skin icing tightens and contracts the skin, leaving it sculpted and plump with an outdoorsy glow. A case in point is Irina Shayk, whose morning skincare routine comprises an ice tool by Nicole Caroline to wake up her face: “Trust me, it works!” she says in the IGTV for British Vogue.

In lieu of facialist Georgia Louise’s own hands and high-tech in-clinic procedure, look no further than her Cryo Freeze Tools. Louise recommends first rolling from the inner areas of the face, outwards; then, covering the eyes with the tools for 10 seconds to de-puff.

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For over 25 years, Georgia Louise has redefined what it means to age beautifully. Her philosophy is simple yet powerful: skincare should be exceptional, effective, and deeply personal. With every facial, every product, every touch, she invites you to embrace the art of aging softly.

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